Our story so far

Aug 1988 - Serendipity is born
We started the business operating from home, inviting customer to visit by appointment. We launched with a charity fashion show at the Ben Travers Theatre, Charterhouse School raising £1500 For Cancer Research. This was the start of not only the business but the start of our work for charities which continues today..

1988 - The Seals at Civic Centre, Woking

Spring 1989 - Redgrave Theatre

May 1989 - CRC at Charterhouse

June 1989 - Belmont School

September 1989 - Cheshire Homes at Hascombe

1989 - YMCA at Woking YMCA

November 1989 - Rodborough School
September 1990 - American Women of Surrey
September 1990
Charity Fashion show at the home of Virginia and Peter Bottomley raised £1000

October 1990 Moved into the shop!
After two years of building our business we were able to move into the shop which we are still in today, although we have grown since the early days when we were sharing the premises with a bridal shop. Our shop was opened by Lady Mayor Marie Lloyd Jones

April 1991 - CRC at Ramster, Chiddingfold
May 1991 - NSPCC at Puttenham

November 1991 - Surrey Care Trust at Mount Browne
April 1992 - WI at Cranleigh Village Hall

October 1992 - IMCF at The Horsley La Meridiana

November 1992 - Cherry Trees at Losley Hall

March 1993 - CRC and RNLI at Cranleigh School

1993 - ICU Appeal at Guildhall
1993 Shop doubles in size as we take over the other half of 52 New Road
1994 - British Heart Foundation Bramley Golf Club
March 1994 - Guildford Ladies Circle at Cathedral Refectory

October 1994 - Action Research at Bramley Grange

1995 - Save The Children at St Hilarys, Godalming
1995 - GUTS at Royal Surrey Hospital
Autumn 1995 - RSPCA
April 1996 - Weyout Group WI at Merrist Wood Show
June 1996 - St John’s School, Leatherhead

August 1996 - Cancer Research at Loseley
November 1996 - Barnados at Cathedral Refectory
October 1996 - Imperial Cancer Research
Spring 1997 - Chilworth First School

May 1997 - St Georges Hospital Medical
Autumn 1997 - GUTS
Spring 1998 - Arthritus & Rheumatism
October 1998 - Cherry Trees at Clandon Regis GC

May 1999 - Chase/Alzheimer’s
October 1999 - Macmillan Cancer Relief
April 2000 we celebrate 10 years at the shop with a fashion show at Guildford Civic Hall. 780 tickets were sold and the show raised £11,400 for GUTS and Cherry Trees
April 2000 - Guts/Cherrytrees at Civic Hall
October 2000 - Action Research & St Johns

March 2001 - The Beacon Charterhouse

April 2002 - Ockeneden Venture/Woking Hospice
October 2002 - Marie Curie Cranleigh School

April 2003 - Cancer Research Civic Hall
April 2004 - Cherry Trees at Cranleigh School

April 2005 - Muscular Dystrophy Campaign

June 2005 - Gosden Children First

April 2006 - Gosden Children First

March 2007 - The Lady Taverners

April 2008 - Home Start

May 2009 - Fountain Centre

2010 Dee awarded the Mayors Award
In recognition for services to the community with charity fashions shows having raised over £135K for various charities, I was very proud to receive the Mayors Award.

Sept 2012 First Coffee Morning
We were delighted to join in and support the Macmillan coffee mornings, and for this first event and with the help of our customers we were able to raise £300.
May 2013 First Serendipity Garden Party
On the success of the coffee morning we decided in 2013 to hold a week of garden parties, each day representing a different charity. With this we raised £2352 For five charities.
September 2013 Second Macmillan Coffee Morning
For this second year of coffee mornings we slightly improved on the previous year, this time raising £317 for Macmillan.

June 2014 Second Annual Serendpity Garden Party
Building on the success of the previous year, in the summer of 2014 we were able raise an impressive £2,824 for five charities including Cherry Trees, Home-Start, Guildford, Bright, KSS Air Ambulance and Chilworth2gether.