Our story so far

1988 - The Seals at Civic Centre, Woking

1st November  1988. Fashion show in aid of the seal sanctuary at Kings Lynn compered by TV’s ‘The Saint’, Ian Ogilvy raised £1,500

Spring 1989 - Redgrave Theatre

17th April 1989  Children’s TV presenter Christopher Lillicrap on behalf of the Redgrave Theatre accepting a cheque for £1,080 for the Serendipity fashion show held there.

May 1989 - CRC at Charterhouse

Serendipity’s fashion show for the Godalming Cancer Research Campaign at the Ben Travers Theatre, Charterhouse raised £1,300, their largest fund raising event of the year.  Shoulder pads were in!

June 1989 - Belmont School

In June 1989 we held a fashion show at Belmont school and raised £1,400 for their hard play area.

September 1989 - Cheshire Homes at Hascombe

In September 1989 Serendipity Fashions had a fashion show in aid of Hydon Hill Cheshire Home, Special Appeal raising  £1,423.  How fashion has changed!

1989 - YMCA at Woking YMCA

Time to support the YMCA.  This one, at Woking, in September 1989 raised £750 for their funds.

November 1989 - Rodborough School

November 1989.  I’m not sure how any money was raised for Rodborough School at £3.75 a ticket including a glass of wine but there was £500 at the end of the evening and everybody was happy.

September 1990 - American Women of Surrey

Serendipity held a small fashion show for the American Women of Surrey at the Woodlands Park Hotel.

September 1990

Charity Fashion show at the home of Virginia and Peter Bottomley raised £1000

April 1991 - CRC at Ramster, Chiddingfold

we held a fashion show for Cancer Research Campaign at the imposing long Hall at Ramster, Chiddingfold.  Shoulder pads still in!

May 1991 - NSPCC at Puttenham

A show held in Puttenham for the NSPCC raised £700

November 1991 - Surrey Care Trust at Mount Browne

In December 1991 our fashion show was for the Surrey Care Trust at Surrey’s Police Headquarters at Mount Browne.  One of the highlights of the evening was when two police officers did the ‘walk’ along the catwalk to the title music form The Bill.  A lot of fun with over £1,800 raised.

April 1992 - WI at Cranleigh Village Hall

April 1992 we held a small fashion show for the Women’s Institute in Cranleigh

October 1992 - IMCF at The Horsley La Meridiana

In October 1992 we held our first fashion show in a restaurant – the new, La Meridiana in East Horsley.

November 1992 - Cherry Trees at Losley Hall

In November 1992 we held the Cherry Trees Fashion Show at the Tithe Barn, Losely Park. £2,300 was raised for the charity, our largest amount so far.

March 1993 - CRC and RNLI at Cranleigh School

March 1993 a show for two charities this time – Cancer Research Campaign & the Royal National Lifeboat Institution raised £2,000

1993 - ICU Appeal at Guildhall

In May and November 1993 we held small fashion shows at the Guildhall and our shop to raise money for the John Boyce Intensive Care Unit Appeal. [No photos]

1993 Shop doubles in size as we take over the other half of 52 New Road

1994 - British Heart Foundation Bramley Golf Club

Spring 1994 fashion show at Bramley Golf Club for the British Heart Foundation

March 1994 - Guildford Ladies Circle at Cathedral Refectory

March 1994 show for the Guildford Ladies’ Circle held at the Refectory at Guildford Cathedral

October 1994 - Action Research at Bramley Grange

We held a fashion show at the Bramley Grange Hotel (before it burnt down) raising £1,200 for Action Research

1995 - Save The Children at St Hilarys, Godalming

In 1995 we held a fashion show for Save the Children at St Hilary’s Godalming raising £1,000

1995 - GUTS at Royal Surrey Hospital

Show for GUTS at Royal Surrey Hospital raises £2,000

Autumn 1995 - RSPCA

More small shows at the shop for RSPCA in the autumn of 1994

April 1996 - Weyout Group WI at Merrist Wood Show

Show for the Weyout Group Womens’ Institute

June 1996 - St John’s School, Leatherhead

August 1996 - Cancer Research at Loseley

August 1996 show for Cancer Research at Loseley

November 1996 - Barnados at Cathedral Refectory

November 1996 Show for Barnados at Guildford Cathedrals Refectory

October 1996 - Imperial Cancer Research

Show for Imperial Cancer Research Fund

Spring 1997 - Chilworth First School

May 1997 - St Georges Hospital Medical

May 1997 fashion show for St George’s Hospital Medical was held at Cranleigh School.  Compered by Clodagh Rodgers it raised £5,000, our largest fund-raising event  so far.

Autumn 1997 - GUTS

A show for Guildford Undetected Tumour Screening raised £1,650

Spring 1998 - Arthritus & Rheumatism

Show for Arthritus & Rheumatism held sat Cranleigh Village Hall

October 1998 - Cherry Trees at Clandon Regis GC

Cherry Trees was the beneficiary of our show at Clandon Regis golf club as £2,178 was raised for the charity.

May 1999 - Chase/Alzheimer’s

£3,300 raised for Chase/Alzheimers at the Royal Grammer School, Guildford.

October 1999 - Macmillan Cancer Relief

A fashion show at Guildford cathedral’s Refectory raised £1,500 for Macmillan Cancer Relief.

April 2000 we celebrate 10 years at the shop with a fashion show at Guildford Civic Hall. 780 tickets were sold and the show raised £11,400 for GUTS and Cherry Trees

April 2000 - Guts/Cherrytrees at Civic Hall

Our fashion show to celebrate ten years at No. 52 was held at Guildford Civic Hall.  the show as a sell out and raised £11,400 for GUTS and Cherry Trees.

October 2000 - Action Research & St Johns

£2,400 raised at Clandon Fegis golf club.

March 2001 - The Beacon Charterhouse

Compered by Rob Curling, Gaby Logan along with WASPS and international rugby players were models for our show raising £5,000 for the Beacon Appeal

April 2002 - Ockeneden Venture/Woking Hospice

Another show for two charities, this time for Woking Hospice and Ockenden International.  The compere was the lovely Diana Moran and the male models were Woking footballers.  £8,000 raised

October 2002 - Marie Curie Cranleigh School

A show at Cranleigh School raised £4,600 for Marie Curie

April 2003 - Cancer Research Civic Hall

This show for Cancer Research UK at the Guildford Civic Hall was hosted by Diana Moran and raised £ 8,000.  Guildford Flames were our male models and Italia Conti Arts centre provided the entertainment.

April 2004 - Cherry Trees at Cranleigh School

£5,000 raised for Cherry trees at Cranleigh School.

April 2005 - Muscular Dystrophy Campaign

£7,020 was raised for the Muscular Dystrophy Campaign at the Ben Travers Theatre, Charterhouse.  Rob Curling compered, some of the WASPS rugby team were our male models and Hugh Bonneville spoke on behalf of the charity.

June 2005 - Gosden Children First

Pictured with me, my lovely models doing a fashion show at the new Renault car showroom, Godalming for Gosden Children First

April 2006 - Gosden Children First

he ventriloquist Ray Allen without the help of Lord Charles hosted this show at the Ben Travers Theatre , Charterhouse.  The Haslemere Firefighters helped out as male models and £5,000 was raised for Gosden Children First.

March 2007 - The Lady Taverners

Fashion show in aid of the Lady Taverners at The Mandalay, Guildford raised £8,000.  Judith Chalmers, OBE hosted the show and Diana Moran was our star model. Pictured: Judith Chalmers, OBE, Diana Moran and Dee Brain

April 2008 - Home Start

A sell out crowd of over 400 watched Flavia Cacace and Vincent Simone kick their heels to start off the show. Flavia compered the show which raised £8,000 for Guildford Home Start

May 2009 - Fountain Centre

£10,760 was raised for The Fountain Centre. Hosted by Strictly’s Flavia Cacace and with Cranleigh fire-fighters providing the male models and Italia Conti Arts Centre the entertainment this was our biggest fundraiser for any single charity.

2010 Dee awarded the Mayors Award

In recognition for services to the community with charity fashions shows having raised over £135K for various charities, I was very proud to receive the Mayors Award.

May 2013 First Serendipity Garden Party

On the success of the coffee morning we decided in 2013 to hold a week of garden parties, each day representing a different charity. With this we raised £2352 For five charities.

September 2013 Second Macmillan Coffee Morning

For this second year of coffee mornings we slightly improved on the previous year, this time raising £317 for Macmillan.

So there you have it, our future so far. 26 years of Serendipity and we are still going strong, Over our time we have raised  £148,725 for local and national charities and have had a great time doing so with the support of our great customers and friends.