Welcome to Guildford's Leading Fashion Independent.
Over 30 years in the making.
Read our story
One of the biggest and best selections of matching hats, hatinators and fascinators in the UK.
Available to buy when purchasing your occasion wear from us.
We specialise in CONDICI
View our gorgeous 2019/20 collection for Mothers of the Bride and Groom.
We specialise in Ispirato
View our stunning 2019/20 collection for Mothers of the Bride and Groom and guests.
We specialise in Veni Infantino by Ronald Joyce.
View our fabulous 2019/20 collection for Mothers of the Bride and Groom.
Soyaconcept Our new label from Denmark
Lovely new autumnal wear, now arriving. Click below to view.
Welcome, please come in
Welcome to Serendipity Fashions, specialising in Mother of the Bride/Groom, Occasionwear plus a superb collection of Daywear. Our team of experienced buyers have put together the following collections. Each has been designed to include labels world renowned for their quality and style as well as some lesser known labels that you will not find on the high street.
No appointment necessary. Five private changing areas. Expert advice. No pressure.
Mother of the Bride
Mother of the Bride
For mothers of the bride and groom we stock a large collection of outfits from the leading fashion houses. We provide the complete look with millinery, jewellery and shoes to match
Thank you for responding to my enquiries so promptly and for all the help you have given me. I went to Serendipity today and bought the outfit! The ladies in the shop were, once again, so kind and helpful. I tried the Size 12 and found it to be a little too big...
Marianne P., Surrey
Merry Christmas to the best little independent shop in the area with the nicest staff - see you in the new year!
Siobhan D., Tunbridge Wells
I just had to write to say how impressed I am by how quickly my order came through. I am thrilled with the dressing gown it is exactly what I wanted. I shall definitely recommend your site to my friends. Thank you so much.
Carol B., Cambridgeshire
Just to let you know the Venice dressing gown arrived today. Wonderful service and I hope to visit your shop when in the area...
Your assistants in the shop were very helpful, most welcoming and very complimentary. Overall, excellent customer service, as I am one very happy customer this evening. Thank you so much; very much appreciated.
Sue from Frimley
Thank you so much for the Serendipity experience. I so enjoyed visiting the shop.
I just had to write to say a huge sincere Thank You for the excellent care and attention I received from you all a couple of weeks ago when I called with my daughter and yesterday with my husband.
Mrs Kathryn H.,
I just wanted to say a HUGE thank you!! I went over to the shop at 10 am this morning and the dress was there - it fits me perfectly and will be just right for the occasion I need it for. The ladies in the shop were so lovely and helpful too...
Mrs Corinne J.
Thank you so much for your assistance in helping me acquire the Ronald Joyce three piece Champagne outfit for my daughter's wedding. It is absolutely gorgeous and a perfect fit.
Dear Sue, I just wanted to say the navy dress was fabulous and I enjoyed wearing it yesterday. Thank you too for your advise regarding hats and gloves. I hope to be back again soon to buy again as it was a lovely experience and a beautiful boutique too.
Patti C., West Clandon
I really had an amazing time visiting Serendipity. I loved everything about it from walking into such lovely surroundings and taking time browsing the rails and collections. Such a wonderful refreshing change from my experiences so far in my hunt for something special for my daughter's wedding.
Anne S., York
Wow! I absolutely love the Joseph Ribkoff dress which arrived today. It fits like a glove and makes me feel a million dollars. Thank you very much for your great customer service.
K. Neilson, Northumberland
Just a short note to say thank you! The suit is beautiful and will fit perfectly. Many thanks.
Pauline C., Surrey
Just wanted to thank you for all your help in choosing the perfect Mother of the Bride outfit, the whole experience was wonderful and made us feel very special.
Melinda R., Internet sale
Just wanted to say many thanks for the trousers and jacket - they were great
Nanette S., Surrey
Another fabulous outfit from Serendipity, for our eldest son's wedding in Vienna in July!!
Marianne J., Denmark
Thank you very much for all your help and service, it has been a pleasure dealing with you.
Helle Z., Denmark
Have a nice evening and thank you so much for a fantastic service :0)
Mary C., Surrey
Thank you so much to the two wonderful women who helped me choose the outfit for my son's wedding in April.
Mrs F., Loxwood
To all at Serendipity with sincere thanks to you all for your wonderful help and kindness to me leading up to my son's wedding.
Mrs F and one 'worn out' husband.
Valerie T., Somerset
Thank you so much for getting my size in the 'outfit'. I was so thrilled I will have to dream up an excuse to come and see you again. Thank you isn't enough. I know that thanks to your patience and kindness my day will be just right.
Eileen R., Godalming
I am writing to let you know how very much I appreciate all your kindnesses. You really went to a great deal of trouble to find suitable outfits for me.
Shirley A, Guildford
This hat is a miracle. On Saturday a drab, very middle aged woman put it on and became instantly, the Wicked Lady. She felt wonderful and looked ... Well, as one onlooker gasped, as she saw the hat emerging from the crypt of St. Paul's Cathedral where the wedding took place, 'it must be...
My daughter also loved her hat and I'm sure we will both be back again for the next Hat Occasion. Once again, many many thanks for everything.
To all the girls at Serendipity, with thanks for your patience and honesty. You really make spending money a huge pleasure!
Diane M., Reigate
I'm delighted with my purchases - I can't wait to wear them at the wedding. I am most grateful to you all. Thank you!
K Dent, Bishop Aukland, County Durham
My James Lakeland dress has arrived today and it's even better than I thought so gorgeous, cannot wait to wear it, thank you so much for your great service and for having my size. X
Mimi W., Sudbury, Suffolk
Delighted with the Karen Cole dress. Many thanks for your input especially advising on size - you were spot on, and the promptness of posting. Love it.
Mary M., West Yorkshire
What service, I am really impressed, pity I don’t live nearer your shop!
I have recommended your shop to my friends as it was lovely to buy something in a friendly, relaxed and non 'pushy' establishment. I will certainly be back again.