Molly Jo targets feminine women who seek fashion for festive occasions. The expression is classical but with a cool and chic twist. It is for women seeking gorgeous fashion items for different occasions. She prefers a feminine expression she is able to style according to her individual look. Furthermore, she considers fit to be very important – the clothes should accentuate her shape as well as feel comfortable wearing.

The Molly Jo woman lives an outgoing and social life and has a certain need for feminine dresses and trendy fashion for different festive occasions. She prefers fashion that has quirky details, feminine cuts and a classical expression but at the same time she should be able to style it in a way that makes her look unique.

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